Use cases
Proxies for Ad Verification
An ad verification check run from a datacentre does not see what the campaign shows a person. Ad tech routinely treats datacentre traffic differently, so the check is least reliable on the placements it exists to confirm.
What breaks without the right network
Verification has to see what a real viewer sees, from the right country, device class, and kind of connection. Otherwise it confirms a placement the audience is never shown.
- Creative and placement decisions that vary by country and by device
- Ad tech that serves a different (or no) creative to traffic it flags as non-consumer
- Rate limits and blocks on repeated automated checks against the same placements
- A verification sample skewed toward whichever origin type happened to run the check
What changes the outcome
Traffic that reads as a real viewer
Residential addresses are assigned to real households and reached through a consented-peer programme, so a verification request carries the same consumer-ISP reputation an actual viewer's connection has.
Mobile, from a carrier connection
Carrier-grade NAT means mobile addresses sit alongside ordinary subscriber traffic, which is the vantage point mobile-first and app-based creative checks need.
Coverage wide enough to sample by market
190+ countries of residential coverage and 100+ of mobile give a verification programme enough geographic spread to check whether a campaign is running where it was bought.
Rotation to check many placements without one origin standing out
Per-request rotation spreads repeated placement checks across the pool instead of hammering the same targets from one address.
Which network to put this on
Primary
Residential
Consumer-grade addresses let a verification check confirm that a creative renders the way a real viewer would see it.
from $2.40 / GB
Alternative
Mobile
For app-based and mobile-first placements, a carrier connection is closer to the real audience than a fixed-line residential address.
from $1.75 / GB
A workflow this fits into
- 01List the placements, markets, and device classes a campaign needs verified
- 02Render each one through the network from the vantage point it was bought for
- 03Capture the creative and the content around it to confirm both placement and brand safety
- 04Compare results across residential and mobile vantage points where a campaign runs on both
Publicly available data, used lawfully
Every recommendation above assumes lawful collection of publicly available data. Our acceptable use policy governs what is and is not permitted on this network, and sourcing and compliance explains where the addresses themselves come from.
Questions we get about this
Will ad tech treat this traffic as bot traffic?
Residential and mobile addresses carry the same reputation as ordinary consumer connections. Ad tech is more likely to filter a datacentre origin or serve it differently, which is why verification runs from consumer addresses.
Can I verify placements in a specific country?
Residential and mobile give broad coverage (190+ and 100+ countries respectively) without a per-request country selector at checkout. ISP and datacenter support explicit country-level targeting where a fixed, country-specific origin is the requirement instead.
How is this different from a screenshot service?
A screenshot service usually renders from a fixed set of origins. Verification through this network renders from the same kind of consumer or mobile connection the audience uses. The connection type decides whether ad tech serves the real creative at all.
Can I check both desktop and mobile placements?
Yes. Residential addresses cover fixed-line consumer connections and mobile addresses cover carrier connections, so a campaign running on both can be verified from each without changing networks.
Other use cases
Market Research
Collect a representative sample without one origin defining what you see.
View use case
Brand Protection
Sweep marketplaces and platforms for misuse the way a real buyer would find it.
View use case
Web Scraping
Collect large volumes of pages without a handful of IPs becoming the bottleneck.
View use case
Ready to run ad verification on the right network?
Create an account and order from 1 GB or 1 IP, or talk to sales if you want the volume ladder priced against your own numbers first.
One business day, from a named engineer.