Will ad tech treat this traffic as bot traffic?

Residential and mobile addresses carry the same reputation as ordinary consumer connections, which is the point of using them for verification rather than a datacentre origin that ad tech is more likely to filter or serve differently.

Can I verify placements in a specific country?

Residential and mobile give broad coverage — 190+ and 100+ countries respectively — without a per-request country selector at checkout. ISP and datacenter support explicit country-level targeting where a fixed, country-specific origin is the requirement instead.

How is this different from a screenshot service?

A screenshot service usually renders from a fixed set of origins. Verification through this network renders from the same kind of consumer or mobile connection the actual audience uses, which is what determines whether ad tech serves the real creative at all.

Can I check both desktop and mobile placements?

Yes. Residential addresses cover fixed-line consumer connections and mobile addresses cover carrier connections, so a campaign running on both can be verified from each without changing networks.

Use cases

Proxies for Ad Verification

An ad verification check run from a datacentre is not looking at what the campaign actually shows a person. Ad tech routinely treats datacentre traffic differently, which makes the check unreliable exactly where it matters most.

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§ 01The problem

What breaks without the right network

Verification has to see what a real viewer sees — the right country, the right device class, the right kind of connection — or it is confirming a placement that nobody's audience is actually shown.

Creative and placement decisions that vary by country and by device
Ad tech that serves a different (or no) creative to traffic it flags as non-consumer
Rate limits and blocks on repeated automated checks against the same placements
A verification sample skewed toward whichever origin type happened to run the check

§ 02How the network helps

What actually changes the outcome

Traffic that reads as a real viewer

Residential addresses are assigned to real households and reached through a consented-peer programme, so a verification request carries the same consumer-ISP reputation an actual viewer's connection has.

Mobile, from an actual carrier connection

Carrier-grade NAT means mobile addresses sit alongside ordinary subscriber traffic, which is exactly the vantage point mobile-first and app-based creative checks need.

Coverage wide enough to sample by market

190+ countries of residential coverage and 100+ of mobile give a verification programme enough geographic spread to check whether a campaign is actually running where it was bought.

Rotation to check many placements without one origin standing out

Per-request rotation spreads repeated placement checks across the pool instead of hammering the same targets from one address.

§ 03Recommended line

Which network to put this on

Primary

Residential

Consumer-grade addresses are what let a verification check confirm a creative renders the way an actual viewer would see it, rather than the way ad tech treats known non-consumer traffic.

from $1.75 / GB

Product details Full pricing

Alternative

Mobile

For app-based and mobile-first placements, a genuine carrier connection is closer to the real audience than a fixed-line residential address.

from $1.75 / GB

Product details Full pricing

§ 04How teams run it

A workflow this fits into

01List the placements, markets, and device classes a campaign needs verified
02Render each one through the network from the vantage point it was bought for
03Capture the creative and the content around it to confirm both placement and brand safety
04Compare results across residential and mobile vantage points where a campaign runs on both

§ 05Compliance

Publicly available data, used lawfully

Every recommendation above assumes lawful collection of publicly available data. Our acceptable use policy governs what is and is not permitted on this network, and sourcing and compliance explains where the addresses themselves come from.

§ 06FAQ

Questions we get about this

Will ad tech treat this traffic as bot traffic?: Residential and mobile addresses carry the same reputation as ordinary consumer connections, which is the point of using them for verification rather than a datacentre origin that ad tech is more likely to filter or serve differently.
Can I verify placements in a specific country?: Residential and mobile give broad coverage — 190+ and 100+ countries respectively — without a per-request country selector at checkout. ISP and datacenter support explicit country-level targeting where a fixed, country-specific origin is the requirement instead.
How is this different from a screenshot service?: A screenshot service usually renders from a fixed set of origins. Verification through this network renders from the same kind of consumer or mobile connection the actual audience uses, which is what determines whether ad tech serves the real creative at all.
Can I check both desktop and mobile placements?: Yes. Residential addresses cover fixed-line consumer connections and mobile addresses cover carrier connections, so a campaign running on both can be verified from each without changing networks.

§ 07Related

Ready to run ad verification on the right network?

Create an account and order from 1 GB or 1 IP, or talk to sales if you want the volume ladder priced against your own numbers first.