Locations
ISP and datacenter proxies in the UK
UK ISP proxies and UK datacenter proxies give a check a British origin, which retailers, search engines and ad platforms have treated as a market of its own, separate from the EU, since Brexit. Pick the United Kingdom at checkout on either line and the address stays in the country for the whole term.
Lines available in the UK
ISP and datacenter are chosen by country at checkout.
ISP
Selected at checkoutStatic address in the UK, chosen at checkout.
Datacenter
Selected at checkoutDedicated address in the UK, chosen at checkout.
Residential
CoverageNetwork-wide pool; country selection is not offered at checkout.
Mobile
CoverageNetwork-wide pool; country selection is not offered at checkout.
What each line is for in the UK
ISP proxies in the UK
On ISP, a UK address is leased from a consumer provider and hosted in our racks, and it presents to British sites as a residential connection. That is the line for sessions that have to read as a household: a signed-in supermarket basket where loyalty pricing is applied, a fare search that prices in sterling by point of sale, or a broadband and energy comparison that asks for a postcode before it shows a tariff.
ISP addresses are static and dedicated, so a session can run from search to basket on one origin. By default a batch is spread across subnets rather than packed into one block, which keeps a set of British addresses from looking like a single range to a site that fingerprints them.
Datacenter proxies in the UK
Datacenter suits British work that is wide rather than deep. Sweeping Argos or Amazon.co.uk category pages for sterling prices, confirming that an international site sends UK visitors to its .co.uk storefront, and measuring how a UK-hosted service responds from inside the country are all light, repeatable requests that need throughput more than consumer reputation.
Each datacenter address comes from a range registered to us and announced from our own ASN, which a registry lookup will show. A flagged address is replaced faster than on ISP, median latency is lower, and subnet diversity can be configured on request.
Why teams need an origin in the UK
Since Brexit, UK pricing, VAT treatment and consumer-protection rules diverge from the EU's, and retailers routinely run a UK storefront that is priced in sterling and merchandised on its own terms. Search results and ad delivery follow the same split. A UK-based address confirms that a page, a rate or a placement shows what a UK visitor sees.
- Sterling prices shown with VAT included
- Google.co.uk rankings
- Amazon.co.uk and Argos listings
- Creatives from UK-only campaigns
- Currency
- Pound sterling (GBP)
- Languages
- English
- Search engines
- Google, Bing
- Marketplaces
- Amazon.co.uk, eBay, Argos, Tesco
Marketplaces are named only to show where checks run. No affiliation is implied.
How an order for the UK works
For a UK programme, the main ordering decision is how many addresses to hold and for how long. Retail checks around Black Friday and the Boxing Day sales suit a short term; a standing search-visibility programme suits a longer one and its larger discount. Charges are in US dollars, so a sterling budget should allow for the conversion your card issuer or bank applies.
- 01Choose ISP or datacenter in the dashboard.
- 02Select the UK as the country at checkout.
- 03Set the number of addresses and the term.
- 04Pay from your prefunded wallet.
| Per address | ISP | Datacenter |
|---|---|---|
| Country | United Kingdom, chosen at checkout | United Kingdom, chosen at checkout |
| Assignment | Static, dedicated to one customer | Dedicated, never shared |
| Minimum order | 1 IP | 1 IP |
| Rate | $3.20 to $1.50 per IP / month | $3.20 to $1.50 per IP / month |
| Billing | Per address, per month | Per address, per month |
| Throughput | 100 Mbps per address | 100 Mbps per address |
| Latency | Median 41 ms to regional targets | Median 9 ms to regional targets |
| Subnet spread | Max 64 addresses per /24 by default | Configurable, /24 diversity on request |
| Replacement | Replacement within 4 hours for any flagged address | Replacement within 1 hour for any flagged address |
| Availability | 99.99% monthly address availability | 99.99% monthly address availability |
| Service credits | Pro-rata service credit plus 20% for any address below target | Pro-rata service credit plus 20% for any address below target |
| Term | ISP | Datacenter |
|---|---|---|
| 30 days | Volume rate | Volume rate |
| 60 days | 5% off | 5% off |
| 90 days | 10% off | 10% off |
| 365 days | 20% off | 20% off |
Rates and terms are read from the live catalogue.
ISP or datacenter for the UK
For the UK, put anything that signs in, holds a basket or has to rank like a British consumer on ISP: supermarket and fashion accounts, Google.co.uk rank checks, travel searches that price by point of sale. Put the high-volume, logged-out work on datacenter: category sweeps, redirect and availability checks, and monitoring of UK-hosted services. If a datacenter run on a particular British site starts drawing challenges, move that one site to ISP and leave the rest where it is.
Sourced and audited the same way everywhere
Every address carries the same chain-of-custody standard. The method is on the sourcing and compliance page.
Questions about the UK
Is a UK address treated as part of EU coverage?
No. The UK is sold and reported as its own country, matching how retailers and ad platforms already treat it since it left the EU's single market.
Will a UK address show prices in sterling with VAT included?
The address places the request inside the UK. Whether a storefront then shows sterling, VAT-inclusive prices is the storefront's own logic, and confirming that it does is usually the point of the check.
Can I hold UK and Irish addresses at the same time?
Yes. Place one order with the United Kingdom selected and another with Ireland. Both draw on the same wallet and are priced on the same published ladder.
Is a UK datacenter address enough to test a .co.uk redirect?
It is the usual fit. A redirect to a .co.uk storefront is decided on the visitor's country, and a light check like that needs throughput rather than consumer reputation. If a site also grades the network type, run that check on ISP instead.
Can a UK address check a UK-only ad campaign?
It gives the check the British origin a UK-only campaign is targeted at, which is the first condition for the creative to appear. Whether a given placement serves it also depends on the platform's own targeting, frequency and audience rules.
Can I choose the country when I order?
On ISP and datacenter, yes: the country is picked at checkout. Residential and mobile are sold as network-wide coverage, and neither lets you target a country at order time.
Is there a trial for ISP or datacenter in a given country?
Yes. Both lines include a paid trial before you commit to a term, on the same terms in every country they are sold in.
Nearby and other locations
Ireland is the closest comparison and the easiest to get wrong: it shares the language but prices in euro and sits inside the EU, so an Irish storefront can differ from the British one. France, Belgium and the Netherlands are the nearest continental markets.
- Ireland
- France
- Belgium
- Netherlands
Order addresses in the UK
Fund a wallet, then pick the UK at checkout.
One business day, from a named engineer.